美国什里夫波特论文代写：网站获得广告收入
广告收入仍然是媒体公司所必需的。一些新闻媒体网站与谷歌的广告策划者合作，以增加他们的页面浏览量，例如《纽约时报》，平均每个用户每月的浏览量约为15次。他们有一个远程收费系统。《华尔街日报》平均每个用户有14个页面浏览量，他们使用一些付费版，一些免费版。FT.com每个用户大约有11次浏览，它们是严格的付费墙结构，卫报报道大约有14次浏览，它们是免费的，这意味着没有付费墙(Filloux, 2012)。因此，付费墙的使用通过广告和订阅增加了收入。
美国什里夫波特论文代写：网站获得广告收入
现在，在有严格的付费墙的地方，可能不会有太多的用户视图，因为用户肯定要付费订阅视图、内容和相关广告。不是所有的用户都会选择这个选项。然而，媒体公司无法通过取消订阅收入来增加广告收入，从而免费提供所有内容。《华尔街日报》等公司似乎采取了一种更为平衡的方式，允许部分内容免费阅读，部分内容付费阅读。这确保了他们同时带来广告收入和订阅收入。关于这个主题的媒体文章讨论表明，这种形式的平衡应该通过首先阅读客户来创建。基于客户趋势，报纸必须制定广告收入策略。
美国什里夫波特论文代写：网站获得广告收入
Earning of advertising revenue continues to be a needed necessity for media houses. Some news media sites partner up with Google Ad Planner in order to increase their page per views .For instance, the New York Times, on an average seem to have around 15 pageviews per user and per month. They have a distant paywall system. WSJ has an average 14 page views per user and they make use of some paid-for section, and some free to access sections. FT.com has around 11 views per user and they are strict paywall structured and the Guardian reports around 14 views and they are free, meaning no pay walls (Filloux, 2012). The use of the paywall hence increases revenue by advertising and by subscription.
美国什里夫波特论文代写：网站获得广告收入
Now, where there are strict pay walls it would happen that there might not be much user views as users would definitely have to pay a subscription to view and content and associated advertisements. Not all users would choose this option. However, the media companies cannot afford to make all their content free for increasing their advertising revenue by negating their subscription revenues. Companies such as WSJ seem to take a more balanced approach where they allow some content to be free and some to be pay to read. This ensures that they bring in both advertising revenue and subscription revenue. Media article discussions on this subject indicate that this form of a balance should be created by first reading the customer. It is based on customer trends that advertising revenue strategies must be fixed by the newspaper.
