Marketing Strategies to reach
The campaign is designed to go beyond traditional advertising. BP has solicited opinions that are sometimes controversial in order to understand and explain how the industry is perceived, and actions the company is taking to address concerns of the public.
BP has taken a leadership position on key public issues. The company has taken precautionary action to address climate change with a commitment to reduce its own emissions of carbon dioxide, deliver cleaner fuels in 59 cities in the U.S. and more than 90 cities around the world by year-end, and invest in alternative energy such as hydrogen and solar.
Industry Analysis (Porter’s Five Forces)
Porter’s five forces, is a framework for analyzing an industry, as shown on the following diagram.
Bargaining power of Suppliers
The suppliers for BP are countries that have oil reservoirs and oil fields. They usually have a bid for their oil field explorations. I can argue that here the bargaining power of suppliers is too high and they can choose the contractor.
Bargaining power of buyers
The buyers or the crude oil, usually purchase in the oil markets, and the market price is determined by the demand.