Marketing Strategies to reach
Advertising:
The campaign is designed to go beyond traditional advertising. BP has solicited opinions that are sometimes controversial in order to understand and explain how the industry is perceived, and actions the company is taking to address concerns of the public.
BP has taken a leadership position on key public issues. The company has taken precautionary action to address climate change with a commitment to reduce its own emissions of carbon dioxide, deliver cleaner fuels in 59 cities in the U.S. and more than 90 cities around the world by year-end, and invest in alternative energy such as hydrogen and solar.
Industry Analysis (Porter’s Five Forces)
Porter’s five forces, is a framework for analyzing an industry, as shown on the following diagram.
Bargaining power of Suppliers
The suppliers for BP are countries that have oil reservoirs and oil fields. They usually have a bid for their oil field explorations. I can argue that here the bargaining power of suppliers is too high and they can choose the contractor.
Bargaining power of buyers
The buyers or the crude oil, usually purchase in the oil markets, and the market price is determined by the demand.
营销策略及广告：
这项运动旨在超越传统的广告。英国石油公司征求意见，有时是有争议的理解和解释产业如何知觉和行为，是公司采取的解决问题的。
英国石油公司已经采取了领导地位的关键问题。该公司已采取预防性行动应对气候变化的承诺，降低自己的二氧化碳排放量，提供清洁的燃料，在59个城市在美国90多个城市及世界各地的年终，和替代能源的投资诸如氢气和太阳能。
产业分析（波特的五种力量）波特的五种力量，是一个框架，分析行业，按下图所示。
供应商的议价能力 供应商为国家石油水库和石油领域。他们通常有一个竞购石油领域的探索。我认为，在这里，供应商的议价能力太高，他们可以选择承包商。
购买者的议价能力 买方或原油，通常购买的石油市场，与市场价格是由需求。
