In Public Relation the Two Way Asymmetric Model holds a very important position. This model or method is generally used by multinational companies in order to make their product or services reach maximum number of people all over the world. According to the Gruing and Hunt the Two ways Asymmetric model is also known as “Scientific Persuasion” model as in this model the customers are communicated in such a manner that they create a positive view of the product within their mind. This model is used as one of the marketing model (Grunig, 1992). In two ways asymmetric methods the public relation people create the publicity of a product in such a manner and advertise it so well in the target market segment that the segment feels that they cannot do anything without buying that product or using that service. The main focus of the public relation people of that organization is to bring a short term change in the attitude of the people towards that product. This required understanding the target audience and so scientific research is done. The communication also includes incorporating various suggestions and feedbacks of the target market segments. The main motive of the organization is to change the mind of the audience in such a manner that without changing their product the public accepts the organization. One of the current examples of Two Ways Asymmetric Model can be selling of mobile phones. Although people when didn’t had mobile phones were still being able to communicate all over the world but the product features publicized itself so efficiently that people thought that they could not do without a cell phone. And today every sector of people carries a cell phone. This was done by beginning with targeting small group of people and then spreading it in large. Thus, two way asymmetric methods is highly beneficial for the companies. The companies from time to time use different methods to carry out two ways asymmetry methods like providing schemes, sponsoring events in order to make its product reach maximum number of people on a global scale. Thus the model is highly popular amongst the marketers.