Style Approach: Sir Branson is considered to be a person who loves taking risk and is always innovative. There are certain evidences to support the same. In order to introduce Virgin cola, he drove down a tank through 5th Avenue in New York City. He also wore a wedding gown to promote his new bride chains.
It is also known that Sir Richard Branson has a people oriented approach at his workplace. He thinks that his people, customers or the employees come first. He shares his personal number with them and encourages them to call him in case the employee has some out of the box idea (Carnes, Houghton & Ellison, 2015). He gives value to his customers by lowering his profit margins so that the cost of the product is as low as possible.
Sir Richard Branson is always optimistic. He thinks that nothing is permanent and so are his hard times. He says that one should learn from the hard times and cherish the good times. He is always determined to take on new responsibilities and to finish them in style. All the promotional activities always have him in the advertisements or the road shows and the like.
Situational Leadership: This type of leadership advocates that there is never a right way or a wrong way of being a leader. The rule is that situation will not be the same all the time and hence the leadership should be dynamic according to the situation. The leader needs to adapt to the external changes in lesser amount of time and communicate the same changes to his team (Blomme, Kodden & Beasley-Suffolk, 2015). Situational leadership betters the maturity levels of the employees or the team members. If the team members have high maturity levels then it would always be easy to adapt to the changing situations.