The use of Ad blockers in the digitized content has caused the companies money. They need the advertisements to sustain and hence this is posing as challenge for the news media. Many of the free content of the news media continue to sustain because of the advertising. These ad blockers prevent the number of pay per click views. This causes a considerable strain in the revenue of the companies .
The increase in pressure to sustain has caused some media to present news that is biased and caters to certain popular faction in the society. This has caused a transparency and credibility issue. This has caused the people to lose trust in the mass media information. There is a considerable lack of trust with the news that the people reads from established media outlets.
Diverse audience from various backgrounds has been emerging in the recent times. This has caused the issue of presentation of news that would interest these groups.
Creation of innovation in the news platforms and keeping the audiences interested are a major hassle for the companies. They need to continually reinvent and evaluate their procedure to sustain.
There has been need to focus on revenue from various platforms. There are membership programs or bundle programs that have been used by the news coverage. The issue of subscriber revenue is an impediment for the sustenance of the companies.