在本研究的前几部分中，我们讨论了印刷字体的重要作用，并被认为是印刷术的主要本质。当设计师想到确定最终的印刷文字时，我们需要首先专注于选择正确的字体来设计印刷文字。一般来说，字体分为两个主要部分，第一个是Serif，第二个是Sans Serif。塞里夫是一种字体，厚度为字母，上部字母看起来不像厚薄的字体。 Serif也包含字母笔画结尾处的小特征，如横向特征。 Sans Serif与衬线非常不同，在这种类型的字体下线基本上具有相同的厚度。 Serif的例子可以是Times New Roman的风格，Sans serif的例子可以是Arial字体，如下所示。
Language and Typography are interrelated
As previously we have mentioned that typography is an expertise and skill of bestowing language with a visible form and making it more attractive. As we all know that typography is completely based on language and putting language in a line which creates a effective collection of sentence that are being generally in magazines, newspapers, television, blogs, for promotional activities etc (Waller, R.H.W. 1982). These all are dependent on language and text as in the absence of it they cannot convey their messages to audiences. Words and fonts pose vital role in typography and they are the only component that are being designed to form a typography art piece for fulfilling different types of requirement.
Importance of Typeface in Typography
In the few previous parts of the study we have talked about typefaces that play a vital role of typography and are being considered as the main essence of typography. When designers think of determining the final typography text, we need to first focus on choosing correct typeface for designing your typography text. Generally typefaces have been divided into two main sections first is Serif and second one is Sans Serif. Serif is a kind of typeface which holds letters with thicknesses, ascenders letters seems to be less thick than the descanters. Serif also involves the characteristics like small, horizontal features at the end of strokes of letters. Sans Serif is quite different form serif and the lines are basically of the same thickness under this type of typeface. Serif’s example can be the style of Times New Roman and Sans serif‘s example can be Arial font as shown below.