The case study being analysed is “East meets West in Show Manufacturing Negotiations”. The main issues and problems identified will be in context of the extreme levels of differences in culture and US having less knowledge about the culture of China.
3.1 Model Description: Geert Hofstede’s Model of National Culture
In this model, conceptualization of national culture has been done by Hofstede. According to him, national culture can be conceptualized as being shared, unique in accordance with territories, casual in a systematic way, implicit and one of the most core concepts (Inglehart, 2007). In consideration with this model, these characteristics are most important for the description and understanding of National Culture (Gilligan, 2008). In consideration with these characteristics, Hofstede had provided certain definitions of national culture in consideration with the above stated characteristics.
1.As all nations are heterogeneous due to subculture, not all individuals share the same subculture. However, almost all individuals of a single nation are known to be sharing one significant national culture (Geert, 2010). Hence, as per this model, it has been stated that all subcultures will be having some common traits in consideration with the national culture
2.As per this model, Hofstede has characterized national culture being shared is not compulsorily being carried out by all of the individuals within a nation. However, he has stated that:
Individuals are not compared. It is the central tendencies within the answers that are compared from all of the nations (Geert, 2010). There is rarely a case in which an individual provides an answer of all questions exactly through mean point his or her group has achieved: there is no existence of an average individual from a nation.