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美国作业代写:品牌的意识形态和独特的策略

Holt(2012)认为,许多品牌发展出了许多意识形态和独特的策略,而这些策略中只有一部分真正起作用并与人们产生共鸣。这是一个品牌在当今时代面临的最重要的挑战。对于同一消费群体,有许多竞争者。在这一点上,香奈儿公司培养了与品牌相关的传统价值观,以及女权主义作为与品牌相关的文化身份的观念。

美国作业代写:品牌的意识形态和独特的策略

然而,霍尔特也解释了人群文化的细微差别及其影响,可以得出。大众文化是人们愿意跟随真实的人而不是带有商业利益的品牌的框架。适用于一家公司的品牌技术不会适用于另一家公司。不能只关注某个特定的数字群体,这会导致品牌增长放缓。社交媒体的传播是重要的,同时品牌必须利用和增加其目标客户群。Holt(2012)认为品牌必须突破文化,产生新的文化关联性。数字技术使意识形态的形成更加容易。然而,品牌的问题必须得到解决,香奈儿公司已经为社会上富有的独立女性创造了一个品牌形象。如果品牌想要在未来维持下去,就必须扩大目标客户群。他们必须能够创造一种新的文化活力,而不仅仅是关注过去的遗产。

美国作业代写:品牌的意识形态和独特的策略

Holt (2012) opines that many brands develop a number of ideologies and unique strategies and only some of those strategies actually work and resonate with the people. This is the most important challenges that a brand faces in the current times. For the same consumer base, there are many competitors. In this, Chanel Company has fostered the heritage values associated with the brand and the notion of feminism as the cultural identity associated with the brand.

美国作业代写:品牌的意识形态和独特的策略

Nevertheless, Holt also explains the nuances of crowd culture and its implications can be derived . Crowd culture is the framework where the people want to follow real people rather than brands with commercial interest. The branding technology that works for one company will not work for another. There must not be focus of a specific digital tribe that would lead to slowing growth of the brand. The diffusion in social media is important and at the same time the brands must leverage and increase its target consumer base. Holt (2012) stated that the brands must break through the culture and generate newer cultural relevance. The digital technology enables easier facilitation of the ideology. Nevertheless, the issues of branding must be addressed Hence, Chanel Company has created a brand persona for the affluent independent women in the society. It is imperative for the brand to expand its target consumer base if it wants to sustain in the future . They must be able to create a newer cultural dynamic and not just focus on the heritage of the past.