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密歇根大学安娜堡:员工和顾客的道德行为研究假设

组织在员工道德行为方面所采取的政策,将对其功能性品牌形象产生积极影响。

组织在员工道德行为方面所采取的政策,将对其象征性的品牌形象产生积极影响。

组织对员工的道德行为所采取的政策将对其体验式品牌形象产生积极影响。

密歇根大学安娜堡:员工和顾客的道德行为研究假设

本组织就顾客的诚信行为所采取的政策,会对其功能性品牌形象产生积极影响。

本组织就顾客的诚信行为所采取的政策,会对其具象征意义的品牌形象产生积极影响。

本组织为顾客所采取的道德行为政策,将对其体验式品牌形象产生积极影响。

密歇根大学安娜堡:员工和顾客的道德行为研究假设

The policies adopted by the organisation on the ethical behaviour for the employees will have a positive impact on its functional brand image.
The policies adopted by the organisation on the ethical behaviour for the employees will have a positive impact on its symbolic brand image.
The policies adopted by the organisation on the ethical behaviour for the employees will have a positive impact on its experiential brand image.

密歇根大学安娜堡:员工和顾客的道德行为研究假设

The policies adopted by the organisation on the ethical behaviour for the customers will have a positive impact on its functional brand image.
The policies adopted by the organisation on the ethical behaviour for the customers will have a positive impact on its symbolic brand image.
The policies adopted by the organisation on the ethical behaviour for the customers will have a positive impact on its experiential brand image.