品牌知名度
的时间和地域的限制,这个调查仅限于电子样本500人。简单随机抽样方法被用来获得数据进行研究。因此,收集到的数据是通过使用列表统计分数,和他们的中间值计算得到的一个广泛的概述各种人口调查样本的属性。
预计都不会回应,在这种情况下,如果大量输入不收集,问卷将re-transmitted。行列,将得到的受访者将送入一个Excel表,相应地,相关分析是为了确定哪些因素(直接或者间接)导致了品牌的知名度。将测试方面的品牌包括:
•葡萄酒的味道,
•质量的葡萄酒,
•定价,
•可用性,
酒的包装,
•酒的适用性。
•酒的广告活动。
为了避免取样偏差,会注意看到样品多样化在所有年龄组而收集了至少200的反应做出概括。它总是更好的使用示例基础地理多样化,可用于未来当这是在扩大的基础上进行研究。
4。数据分析
品牌基本上是一个隐喻,用于与责任人的复杂模式以及关联存在于大脑的本能最终消费者(或提供)的用户,而不是图像在营销人员的想法(温迪和莎莉,2002)。因此,我开始我的分析与调查样本的人口统计属性的分析。
品牌知名度
On account of the time and geographical constraints, this survey was restricted to a sample of 500 persons electronically. The Simple Random Sampling Approach had been used to obtain the data for research. Accordingly, the data collected was tabulated through the use of tally marks, and their median values were computed so to get a broad overview of the various demographic attributes of the sample surveyed.
It is expected that all would not be responded and in that scenario, if substantial inputs are not collected, the questionnaire would be re-transmitted. The ranks that would be obtained by the respondents would be fed into an Excel sheet and correspondingly, correlation analysis would be done to establish which factors (real or perceived) contributed to the popularity of the brand. The aspects of the brand which would be tested would include:
• The taste of wine,
• The quality of wine,
• The pricing,
• The availability,
• The packaging of the wine,
• The suitability of the wine.
• The advertising campaigns of the wine.
To avoid sampling bias, care would be taken to see that the sample is diversified across all age groups while at least 200 responses have been collected to make generalizations. It is always better to use a geographically diversified sample base and that can be used in future when this research is conducted on an expanded basis.
4. Data Analysis
Brand is basically a metaphor that is used to relate to the complex pattern of involvements as well as associations which exists in the brain and instincts of the end consumers (or the users of the offering) instead of the images in the minds of the marketing personnel (Wendy and Sally, 2002). Accordingly, I initiate my analysis with an analysis of the demographic attributes of the survey sample.
