商品替代品
1)新进入者:新进入者的威胁相当高,因为会有许多当地和国际品牌想进入电子产品市场。投资需要输入本地不是很高,但在国际上,需要巨大的投资。
2)供应商的议价能力:供应商的议价能力很高。Elecdyne依赖于供应商的原料和技术。转换成本很高,也增加了供应商的议价能力。
3)买家的议价能力:买家的议价能力很高,因为有很多选择,消费者并不忠诚。不同的市场有不同的消费行为。国际上在一些市场消费者对价格高度敏感。在美国和德国等国家,消费者有更多的品牌意识。机构买家有很大的讨价还价的能力。
4)替代品的威胁:替代品的威胁也相当高,因为在电子市场上的产品继续变化和发展很快。创新起着关键作用得到产品的替代品。
5)竞争:竞争对手之间的竞争的行业是相当高的。市场的主要参与者彼此完全相同的大小和价格战是市场的共同特征。
商品替代品
1) New Entrants: The threat of new entrants is quite high since there would be many local and international brands who will want to enter into the electronics markets. The investment required to enter locally is not that high but internationally that would require a huge investment.
2) Bargaining Power of Suppliers: The bargaining power of suppliers is high. Elecdyne is dependent on the suppliers for all the raw materials and also the technology. The switching costs are high which also adds to the bargaining power of suppliers.
3) Bargaining Power of Buyers: The bargaining power of buyers is high because there are a lot of options available to them and the consumers are not loyal. Different markets have a different kind of consumer behavior. Internationally in some markets the consumers are highly price sensitive. In countries like USA and Germany consumer are more brands conscious. Institutional buyers have a large bargaining power.
4) Threat of Substitutes: The threat of substitutes is also quite high because in the electronics market the products keep on changing and evolving quickly. Innovation plays a key role in getting substitutes for the products.
5) Rivalry: The rivalry amongst the competitors of the industry is quite high. The major players of the market are exactly the same size of each other and price wars are common features of the market.
