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商务英语论文:道德行为政策著称的机构调研分析

2012年7月至2013年12月对相关文献进行文献检索。这项调查包括3家以道德行为政策著称的机构——乐购、森宝利和星巴克。本研究论文将本研究与问卷调查、访谈等资料来源一并纳入研究。问卷调查针对的是星巴克的顾客,访谈主要针对的是星巴克的员工。

商务英语论文:道德行为政策著称的机构调研分析

目前的研究论文采用的是概念框架。而不是依赖于预定义的道德行为理论及其对公司品牌价值的影响,而是采用了一种新的方法来探索市场的最新趋势,并使用演绎的方法来研究研究变量。

商务英语论文:道德行为政策著称的机构调研分析

A literature search of relevant literature was performed from July 2012 to December 2013 . This search included the 3 organisations – Tesco PLC, Sainsbury and Starbucks which are known for their ethical behaviour policies. This research paper included this research as a source of information along with other sources such as questionnaires and interviews. Questionnaire targeted the customers of Starbucks while the interviews focused mainly on the employees of Starbucks.

商务英语论文:道德行为政策著称的机构调研分析

Current research paper uses conceptual framework. Instead of relying the predefined theories on ethical behaviour and its effects on the brand value of the company, a fresh approach is taken so that the latest trends in the market could be explored and a deductive approach is used to study the research variables.