商务英语论文：道德行为政策著称的机构调研分析
2012年7月至2013年12月对相关文献进行文献检索。这项调查包括3家以道德行为政策著称的机构——乐购、森宝利和星巴克。本研究论文将本研究与问卷调查、访谈等资料来源一并纳入研究。问卷调查针对的是星巴克的顾客，访谈主要针对的是星巴克的员工。
商务英语论文：道德行为政策著称的机构调研分析
目前的研究论文采用的是概念框架。而不是依赖于预定义的道德行为理论及其对公司品牌价值的影响，而是采用了一种新的方法来探索市场的最新趋势，并使用演绎的方法来研究研究变量。
商务英语论文：道德行为政策著称的机构调研分析
A literature search of relevant literature was performed from July 2012 to December 2013 . This search included the 3 organisations – Tesco PLC, Sainsbury and Starbucks which are known for their ethical behaviour policies. This research paper included this research as a source of information along with other sources such as questionnaires and interviews. Questionnaire targeted the customers of Starbucks while the interviews focused mainly on the employees of Starbucks.
商务英语论文：道德行为政策著称的机构调研分析
Current research paper uses conceptual framework. Instead of relying the predefined theories on ethical behaviour and its effects on the brand value of the company, a fresh approach is taken so that the latest trends in the market could be explored and a deductive approach is used to study the research variables.
