下已经能够做出好的利润即使服装市场在下降。他们已经能够增加他们的市场份额在过去的五年里。这产生了很多的投资股东。该公司一直能够保持这强大的战略地位由于其强大的定位在消费者的心中。接下来是定位非常好,灵活的市场的变化,很好地适应不断变化的市场动态。但是他们需要意识到竞争对手不会只是坐下来,给下一步继续有更大份额的方法。Marks & Spencer是最接近的竞争对手,他们想出新方法获得一个强大的市场。维持增长,重要的是,力求不断创新,坚持差异化竞争对手的品牌。接下来计划扩张到其他城市和开放更多的零售商店,商店会更加用户友好。
Next has been able to make good profits even when the clothing market is on a decline. They have been able to increase their market share in the past five years. This has generated a lot of investments from the shareholders. The company has been able to maintain this strong strategic position due its strong positioning in the minds of the consumers. Next is extremely well positioned and has been flexible to the changes in the market and adapted quite well to the changing market dynamics. However they need to be aware that the competitors won’t just sit back and give way to Next to continue having a larger share. Marks & Spencer is the closest competitor and they are coming up with new methods to get a strong hold in the market. To sustain the growth, it is important that Next strives for continuous innovation and keep on differentiating the brand from its competitors. Next is planning to expand into other cities and open more retail outlets, stores which are going to be more user friendly.