• Is brand loyalty gets effected by marketing communication?
• How marketing communication approach is associated with the loyalty and achieving organizational goals?
• What are the various programs for marketing communication that play vital role influencing the brand?
• How marketing communication concept works and helps organization to build a stronger relationship with its customer?
• To describe the importance of marketing communication as an integral and most effective part of marketing
• To understand how communication in marketing works
• To exemplify the impact of marketing communication on building brand for the company
To evaluate how marketing communication process has been considered as an important approach for the selected company to create a stronger relationship between promotion or brand loyalty and growth.
Benefits of the Study
This research will be focused on providing clear understanding about effectiveness of marketing communication in creating brand loyalty among customers as they are the real stakeholders of a business. Moreover this study will develop the knowledge of effective marketing communication as part of the marketing strategies for Cadbury and how the implemented process of communication tool has increased the customer satisfaction along with product loyalty.
In this section, all the data collected from the primary sources as well as secondary sources would be analyzed. Analysis will be done focusing on answering the research questions so that objective of the study could be attained. Quantitative research or data collection would help to support the topic in the most effective manner. On the other hand, interviews, questionnaire, and focus group would result to find out the real picture of the brand loyalty by the customers and importance of the communication marketing tool.