市场营销

市场营销

研究问题

•是品牌忠诚度影响营销沟通?

•如何与忠诚营销传播方法和实现组织目标?

•什么是营销传播的各种程序,发挥重要的作用影响品牌?

•营销传播概念是如何工作的,并帮助组织建立更强的联系客户吗?

研究目标

•描述营销传播的重要性作为一个整体和最有效的营销的一部分

•理解通信市场营销是如何工作的

•体现出营销传播的影响,建立公司的品牌

评估营销沟通过程被认为是一个重要的方法对所选公司创建一个更强的晋升或品牌忠诚度和经济增长之间的关系。

这项研究的好处

本研究将专注于提供清晰的了解营销传播的有效性在创建品牌忠诚度的客户,因为他们是真正的利益相关者的业务。此外本研究将开发有效的营销沟通的知识作为营销策略的一部分,对吉百利和沟通工具的实现过程增加了产品的客户满意度和忠诚度。

在本节中,所有收集到的数据的主要来源以及辅助源进行分析。分析将重点回答研究问题,研究的目标可以达到。定量研究或数据收集将有助于支持主题以最有效的方式。另一方面,采访、问卷调查和焦点小组将结果发现实际情况的客户和品牌忠诚度的重要性的通信市场营销工具。

市场营销

Research Question
• Is brand loyalty gets effected by marketing communication?
• How marketing communication approach is associated with the loyalty and achieving organizational goals?
• What are the various programs for marketing communication that play vital role influencing the brand?
• How marketing communication concept works and helps organization to build a stronger relationship with its customer?

Research Objectives
• To describe the importance of marketing communication as an integral and most effective part of marketing
• To understand how communication in marketing works
• To exemplify the impact of marketing communication on building brand for the company
To evaluate how marketing communication process has been considered as an important approach for the selected company to create a stronger relationship between promotion or brand loyalty and growth.
Benefits of the Study
This research will be focused on providing clear understanding about effectiveness of marketing communication in creating brand loyalty among customers as they are the real stakeholders of a business. Moreover this study will develop the knowledge of effective marketing communication as part of the marketing strategies for Cadbury and how the implemented process of communication tool has increased the customer satisfaction along with product loyalty.
In this section, all the data collected from the primary sources as well as secondary sources would be analyzed. Analysis will be done focusing on answering the research questions so that objective of the study could be attained. Quantitative research or data collection would help to support the topic in the most effective manner. On the other hand, interviews, questionnaire, and focus group would result to find out the real picture of the brand loyalty by the customers and importance of the communication marketing tool.

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