SWOT分析
1)优点:
——成员和员工经验:Elecdyne已经在市场上许多年,所有必要的知识和技能可以帮助他们获得竞争优势的国际化业务。
——与其他公司的关系:Elecdyne能够与供应商保持良好的人际关系,供应商、分销商和零售商。这些强有力的结合可以减轻他们进入国际市场。
2)缺点:
——没有增长过去两年:该公司一直观察困难产生足够数量的销售来获得利润。主要原因是许可的高成本和高成本的劳动力。
-技术执照续期:许可成本很高。公司缺乏最新的技术,导致了公司的成长的主要障碍。
——目前只在日本市场供应。Elecdyne没有国际经验
-预算限制:如前所述,该公司未能创造利润在过去的两年。它有限的资本和投资非常少,而投资需要输入很多其他国家。
——无法招募研发毕业生:由于预算有限,该公司一直无法雇佣研发的毕业生。
——缺乏创新:他们无法招募研发毕业生他们没能想出在电子市场所必需的创新。
3)oppurtunities:
——在不同的市场扩张:公司可以获得很多利润进入不同的国家具有更大的客户群,如印度、美国、俄罗斯和中国。
——技术:Elecdyne缺乏技术,如果他们能想出一个创新取得突破全球电子市场。高科技技术是容易获得的美国和德国这样的国家。
——拓展网上业务服务:世界正朝着e业务和在线服务可以帮助他们获得大量的利润。
——廉价劳动力和基础设施:在中国和印度这样的国家,劳动可以以便宜的价格和生产总成本相当少。Elecdyne可以设置在中国生产的房子,可以出口到其他市场。
-熟练工人:在中国和印度有许多工程学校和这两个国家的就业率并不高,这意味着将会有熟练的劳动力的可用性。
——低竞争:在发展中国家没有很多公司操作提供路线Elecdyne容易赚取利润。
4)威胁:
——关键员工离开:很多员工已经离开公司的主要成员,可以将来Elecdyne的一个重大问题。缺乏预算已经成为员工的主要原因切换到其他公司,因为更好的薪金。的首席设计师Elecdyne也离开了公司。
文化:文化包含许多元素包括语言、社会结构、经济哲学、政治哲学、礼仪和习俗。Elecdyne需要评估在进入市场之前的所有方面。
——本地球员:一个主要威胁Elecdyne将来自行业的本土球员。当地的玩家有更好的知识和理解的市场将提供当地球员的优势。
SWOT分析
1) Strengths:
– Members and Staff Experience: Elecdyne has been in the market for a number of years and have all the necessary knowledge and expertise which could help them attain a competitive advantage in internationalization of their business.
– Relationship with Other Companies: Elecdyne has been able maintain strong relationships with the suppliers, vendors, distributors and retailers over the years. These strong bonding could ease their entry in the international market.
2) WEAKNESSES:
– No growth for the last two years: The Company has been observing difficulties to generate enough amounts of sales to earn profits. The major reasons are high licensing costs and high cost of labor.
– Technological license renewal: The licensing cost is quite high. The company is lacking the latest technology which is causing a major hindrance for the company’s growth.
– Supplies only in Japanese Market currently. Elecdyne has no international experience
– Budget Constraints: As mentioned earlier that the company has not been able to generate profits for the last two years. It has limited capital and investment is quite less whereas the investment required to enter other countries is quite a lot.
– Unable to Recruit R&D Graduates: Due to the limited budget, the company has been unable to hire R&D graduates.
– Lack of Innovation: As they have been unable to recruit R&D graduates they haven’t been able to come up with the innovations that are necessary in the electronics market.
3) OPPURTUNITIES:
– Expanding in Different Markets: The Company can gain a lot of profits by entering into different nations which have a larger customer base like India, USA, Russia and China.
– Technology: Elecdyne is lacking technology and if they can come up with an innovation they could make a breakthrough globally in the electronics market. The technology is easily available in high tech countries like America and Germany.
– Expand the Online Business Service: The world is moving towards e business and there online service can help them earn a large amount of profits.
– Cheap Labor and Infrastructure: In countries like China and India, labor is available at cheap prices and the overall cost of production is quite less. Elecdyne can setup a production house in China and can export to other markets.
– Skilled Labor: In China and India there are a great many Engineering schools and the employment rate of these two countries is not that high which means that there will be availability of skilled labor.
– Low Competition: In developing countries there are not a lot of companies operating which can provide Elecdyne an easy route to earn profits.
4) Threats:
– Key Staff Leaving: Many of the key members of the staff have left the company which can be a major issue for Elecdyne in future. Lack of budgets has been a major reason for the staff members to switch to other companies because of better salary packages. The chief designer of Elecdyne has also left the company.
– Culture: Culture encompasses a number of elements including language, social structure, economic philosophy, political philosophy, manners and customs. Elecdyne need to evaluate all the aspects before entering into the market.
– Local Players: A major threat to Elecdyne will come from the local players of the industry. The local players have better knowledge and understanding of the market which will be providing the local players an edge.
