Different countries have different business strategies and environment and different challenges and opportunities according to the Wal-Mart. To have a strong business environment and to cater to the different challenges it is necessary to analyses the different strategies for the established business market and their culture and the marketing possibilities. The present wealth of the company depends on the how the market is adopting the current strategies to enhance the services and quality of the product according to their countries requirement and customers. The economic and future development of the company depends on the business environment and business culture. More than this it is necessary to find out the international business environment by the company business manager the importance of the current market situation. The market conditions will be different in different countries as per the customer’s requirement.
In China, the company’s strategy was to establish the joint ventures as there was the requirement of that because Wal-Mart will not be able to possible to setup the individual retail ventures as the Chinese market are more comfortable with the local retailers. In China there are many companies who have established the small- small retail stores everywhere in the whole China so it is must for Wal-Mart to work with these small retail ventures and reach to the millions of customers. Wal-Mart has its strategic approach in order to make the Chinese market with the different Wal-Mart products and services. This business environment will give the rapid growth to the business marketing and will earn the more profitability because it will reduce the cost of store installation, employee cost and other transportation cost so it will finally work in to the selling cost.
In Canada the business market and environment is different than China or other countries. As it is predicted that this Canada market has the culture of opening of different franchises of the Wal-Mart. This will help in reducing the investment cost as in this approach only need of is the market environment training as per the Canada’s customers requirement. The customers of the Canada want to take the products and services from its local retailers so if the Wal-Mart approach to this business strategies in Canada.