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本篇休斯顿论文代写-阿里巴巴的发展历程讲了1999年,赫克托尔·马和其他17个人一起开发了他们的第一个在线市场。从1999年到2000年,阿里巴巴集团筹集了2500万美元。2003年,阿里巴巴参与了淘宝的创建。这是中国最大的在线市场,拥有超过700万的供应商。随后在2014年,该公司得以成为一家参与者。导致一个公司在一个特定的地方取得成功的因素有很多(Tan, 2016)。该公司的详细信息将在下面进行探讨。本篇休斯顿论文代写文章由美国第一论文 Assignment First辅导网整理,供大家参考阅读。

Give a summary of the evolution of Alibaba that ultimately led to its public listing. Highlight the key factors behind Alibaba’s success in China.

In 1999, Hector Ma along with 17 others develops their first online market place. From 1999 to 2000, Alibaba group raised US$25 Million. In 2003, Alibaba was involved in the creation of Taobao. This was China’s biggest online market place that had over 7 million vendors. Subsequently in 2014, the company was able to become a player. There were many factors that lead to the success of a company in a particular place (Tan, 2016). The detail of the company is explored in the following.

The first reason for the company to establish operations was easy entry for the company into the market of China. Costs associated with the selling of the platform were clear and the relationship was evident. The buyers only needed to verify the identity when creating the account. This makes the act of buying and selling a pretty easy task. Alibaba involves the sales in the online portals and it uses easy-to-use payment system. Alipay is considered to be a ubiquitous that is beyond the Alibaba platform. There is high level of trust and security that it is based in China and it is based personal relationships. In the case of online commerce, it would become impossible to address or create a strong working relationship with the vendor or the customer (Tan, 2016). Most of the firms in China focus on the price and delivering of the products. Alibaba was highly responsive customer based services. In the Chinese markets, there was poor customer service experience. Alibaba had tried to address this issue and this enabled their brand to stand apart. They were sensitive in the localization policy of China. They were able to create a website that enables them to address everything in their own website (Tan, 2016). They face tough competition from sites such as Jinggdong.com, Tencent. However, their early intervention in the Chinese consumer markets enabled them to create a dominant position. These depended on the ability to quickly perceive and comprehend how they are changing.

Why do you think Shanghai was not a potential candidate for listing?

Shanghai has a number of governmental regulations that make it hard for a new company list in China. The Chinese government is apprehensive of the stock market being flooded with a number of delinquent companies. The companies need to show that they have been profitable for three years or more to gain a listing. There is the single share class rule that makes it particularly difficult for the company (Tan, 2016). Still they faced the same issue when they wanted to be listed in the Hong Kong stock exchange. Added to this, the Chinese stock market was recovering from a number of scandals. They had a number of regulations in place that made it difficult for companies such as Alibaba. It is for this reason that they did not choose to be a part of the Shanghai stock exchange. The corporate governance structure of Alibaba and the Chinese Shanghai stock exchange were very different.

Alibaba wanted to be a global player. They did not want to go public in China as they were targeting the US markets. Alibaba wanted to be listed in the American Stock exchange to elevate its IPO (Initial Public Offering) prices in China. By being a part of the US stock market, the intangible value of the stock rises in China. Alibaba would have probably been aware of the investor sentiment and decided to invest in US. It is for these combinations of reason that Alibaba chose to look over the Shanghai Markets.

From a personal standpoint, Alibaba would have considered international markets with lesser regulations than the Shanghai markets. It is for the reasons stated above that they choose to look over the Shanghai markets.

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