The field addresses complex and critical issues, such as human rights, environmental protection, equal opportunities for all, fair competition, and the interdependencies that occur between organizations and society (Quinn, 2008). Ongoing research reveals that a variety of strategies, alliances and partnerships, and approaches are being used around the globe. The literature also reveals that although the aspiration of many corporations to contribute to a better world is great, translating that aspiration into reality proves to be somewhat of a challenge.
本领域涉及复杂和关键的问题，如人权，环境保护，人人机会均等，公平竞争，而发生组织和社会之间的相互依存关系（奎因，2008）。正在进行的研究表明，不同的策略，联盟和伙伴关系，和的方法被应用于世界各地。文献还表明，虽然许多企业的愿望，有助于更好的世界是伟大的，翻译的愿望变成现实证明是个挑战。
