Profitability ratios:
Operating Profit Margin:
The operating profit margin decreased as well. The industry’s operating profit margin was 19% and the company’s margins were less in both years. This is due to the fact that the operating expenses increased by more than 400 percent in 2010 than the previous year. Therefore the operating profit did not increase significantly to increase the operating profit margin of 2010.
Net Profit on Sales:
The net profit on sales also decreased in 2010. This is because a loan was borrowed in 2010 and 27m dollars interest had to be paid in 2010. The taxation also increased by 30m dollars in 2010 thereby negatively affecting the net profit.
盈利能力比率：
营业利润率：
以及经营利润率下降。行业的营业利润率为19%，公司的利润率不在这两年。这是由于这样的事实，营业费用增加了比前一年超过百分之400 2010。因此，营业利润并没有增加显着增加2010的营业利润率。
净利润：
2010销售净利润也下降了。这是因为在2010至2700万美元的贷款利息必须支付2010借。税收也增加了3000万美元的2010，从而影响净利润。
