Assignment First


创新和流动性是推动企业实现经营目标的两个关键因素。在当今时代,客户关系管理在管理与未来和当前客户的若干互动中发挥着至关重要的作用。CRM还有助于确保跨业务的技术支持、客户服务、营销和销售功能之间的协作。为了在业务上不断取得成功,需要以合适的价格提供高质量的服务或产品来满足每一位客户(Xiaobin et al., 2009)。这是与每一位客户进行交互以正确理解实际需求的关键原因。有必要以有组织和系统的方式跟踪和分析每一个相互作用,以便与客户建立持久的关系,使他们的翻译在长期内取得成功。


全面CRM系统的实施面临以下关键挑战(Xiao, 2009):






当CRM系统与操作系统没有直接连接时,就会出现关键的挑战。利用CRM系统访问与产品和客户相关的遗留数据和运营数据的可能性仍然很低。用户应该同时具有其他系统的可访问性,从而导致双条目(Zhang et al., 2008)。客户关系管理系统在保证客户关系管理系统的直接规避和可选使用的同时,仍然存在着访问操作系统的可能性。


Innovation and mobility are the two key factors driving the achievement of business objective for the business organization. In the current era, CRM has been playing a critical role for the management of several interactions with the future and current customers. CRM is also helpful for the ensured collaboration between technical supports, customer service, marketing and sales functions across the business. For the consistent achievement of success in the business, there is a need for satisfying each and every customer by the provision of high quality services or products at the right value of price (Xiaobin et al., 2009). This is the key reason for interacting with each and every customer for an appropriate understanding of actual needs. There is a need for tracking and analysing each and every interaction within the organized and systematic way for the establishment of lasting relationship with the customer for their translation as success in the longer run.


The following key challenges are faced in the implementation of comprehensive CRM system (Xiao, 2009):
Definition of goals and objectives clearly
Appointment of core team in CRM system
Definition of key processes
Appropriate management of application
Discovery of the adequate partner
There is occurrence of key challenges when there is no direct connection of the CRM system to the systems of operation. There is still lack of possibility for accessing the legacy and operational data with respect to the products and the clients by the system of CRM. The users should be having accessibility of other systems simultaneously that result in double entries (Zhang et al., 2008). There still lies possibility for accessing the system of operation by the system of CRM and while ensuring the direct circumvention of the CRM system and its optional use.