营销结构
COSTA咖啡是英国领先的咖啡品牌,也是世界咖啡市场。它非常有名,著名品牌。去年,COSTA咖啡品牌的营业额是£10.508亿。英国被认为是咖啡消费的基础,咖啡馆的数量。前面研究超过18000咖啡消费者发现,访问频率增加,整体已经超过70%的人一周访问咖啡店。所以大大全球咖啡市场规模巨大。这咖啡市场日益提高,每年增长约为8.0%。
现有产品的市场渗透:COSTA咖啡数量做出品牌,达到为客户。Doppio一些咖啡,美式咖啡,卡布奇诺,Ristretto,玛奇朵和摩卡等等。
产品开发:COSTA咖啡引入了一些新产品如哥喝光和仍在延续。所以对于未来三年哥正准备新品牌在市场上。
市场开发:公司计划在全球范围内开拓新的咖啡门店和协作新供应链和餐馆和酒店行业巨头。2011年,公司在捷克Coffeeheaven商店买的。
多元化:公司现在开放或生产不仅基于咖啡的产品,更多的饮用水产品多元化科斯塔品牌。
营销结构
COSTA COFFEE is the leading coffee brand in the UK and also the world coffee market. It is very reputed and renowned brand. The last year the COSTA COFFEE brand’s turnover was £1050.8 million. United Kingdom is considered as the base of the Coffee consumption and has number of coffee shops. The previous research conducted on more than 18,000 Coffee consumers found that the visiting frequency has been increased and overall more than 70 percent people visit the Coffee shop in a week. So considerably the Coffee market size is huge worldwide. This coffee market is increasing day by day and the yearly increasement is about 8.0 percent.
Market Penetration: COSTA COFFEE has number of existing products to making brand and reaching to the customers. Some of them are Espresso, Americano, Doppio, Cappuccino, Ristretto, Macchiato and Mocha etc.
Product Development: COSTA Coffee has introduced some new product like COSTA LIGHT DRINK and still in continuation. So for next three years the COSTA is preparing new brands in the market.
Market Development: The Company is planning to open new coffee outlets globally and collaboration to the new supply chain and restaurants & hotel industry giant. In 2011 the company bought Coffeeheaven shop in Czech.
Diversification: Company is now opening or producing not only Coffee based products but some more drinking products to diversify the COSTA brand.
