COSTA COFFEE is the leading coffee brand in the UK and also the world coffee market. It is very reputed and renowned brand. The last year the COSTA COFFEE brand’s turnover was £1050.8 million. United Kingdom is considered as the base of the Coffee consumption and has number of coffee shops. The previous research conducted on more than 18,000 Coffee consumers found that the visiting frequency has been increased and overall more than 70 percent people visit the Coffee shop in a week. So considerably the Coffee market size is huge worldwide. This coffee market is increasing day by day and the yearly increasement is about 8.0 percent.
Market Penetration: COSTA COFFEE has number of existing products to making brand and reaching to the customers. Some of them are Espresso, Americano, Doppio, Cappuccino, Ristretto, Macchiato and Mocha etc.
Product Development: COSTA Coffee has introduced some new product like COSTA LIGHT DRINK and still in continuation. So for next three years the COSTA is preparing new brands in the market.
Market Development: The Company is planning to open new coffee outlets globally and collaboration to the new supply chain and restaurants & hotel industry giant. In 2011 the company bought Coffeeheaven shop in Czech.
Diversification: Company is now opening or producing not only Coffee based products but some more drinking products to diversify the COSTA brand.