Product differentiation strategy has been identified as one of the most significant competitive strategy for NEXT. Exciting products, beautifully designed, excellent quality clothing and home ware are playing a vital role in the success of NEXT.Lipsy, one of the popular fashion brands among females, introduced new products that resulted in 61% higher sales and accounted at £45 million (Annual Report, 2011). A wide range of quality products and demands made Lipsy to trade from 27 stores. Huge discounts over online purchase through website have created greater attraction for company’s household products, clothing and footwear goods. Company has a very well-balanced product mix that offers a good value for money to its customers and also has wide range of products available to meet higher demand of customers(McKinlay,A.J.R ,2011).
Management team
Senior management and technical team have provided a significant role in the success of NEXT to become popular retailer among its customers. Company also keep focus on attracting such highly skilled workforce and retain them. Retail sector has intense level of competition and many other companies always attempt to attract staff of NEXT. Such an efficient management team has identified as an advantage over its competitors. In return, company also takes care of its senior personnel and their remuneration is reviewed and restructured on regular interval to motivate these employees. Strategic development and implementation of various marketing plans, branding, promotional strategies, investment decision, etc., are taken by the management and executive team. Ventura can be considered as a strategic attempt that was started in India in order to make the operational cost low. Such key personal are always provided career development opportunities and an orderly succession within the company’s different management position (McKinlay,A.J.R, 2011).
产品差异化策略已被确定为未来最重要的竞争策略。令人兴奋的产品，设计精美，品质优良的服装和家居用品都发挥着至关重要的作用，成功的未来。lipsy，一妇女中流行的时尚品牌，推出新产品，导致了61%的较高的销售和在£占45000000（年度报告，2011）。产品的质量要求作出了一系列从27家贸易lipsy。通过网站在线购买大量的优惠，创造了公司的家用产品更大的吸引力，服装和鞋类商品。公司有一个非常均衡的产品组合，提供了一个很好的赚钱的客户价值，也可用以满足客户的更高需求的产品范围广（麦金利，a.j.r，2011）。
管理团队
高级管理和技术团队提供了取得成功的一个显着的作用下成为其客户欢迎的零售商。公司还将重点吸引这样的高度熟练的劳动力和留住他们。零售业竞争的激烈程度和其他许多公司都试图吸引员工下。这样一个有效的管理团队已经确定在其竞争对手的优势。作为回报，公司也需要照顾的高级人员和他们的审阅和重组，在正则区间激励员工。战略发展和各种营销计划，实施品牌，促销策略，投资决策，等，通过管理和执行团队。文图拉可以认为是从印度开始，为了使运行成本低的战略企图。这样的关键个人总是提供的职业发展机会，在公司的不同管理位置有序地继承（麦金利，a.j.r，2011）。
